Perfume Guide
The Fragrance Edit
Understanding Fragrance
A simple guide to choosing the right perfume — crafted for those who appreciate the art of scent.
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The Basics
Types of Perfume
Concentration determines how long a fragrance lasts and how intense it feels on the skin.
Parfum
20–30% Concentration
The purest form. Rich, intense, and long-lasting — up to 12 hours or more.
Eau de Parfum
15–20% Concentration
Elegant and versatile. Ideal for everyday luxury, lasting 6–8 hours.
Eau de Toilette
5–15% Concentration
Light and refreshing. Perfect for daytime wear, lasting 3–5 hours.
Eau de Cologne
2–5% Concentration
Fresh and casual. A light splash for a subtle, breezy scent trail.
Strength & Longevity
Concentration Comparison
Parfum
20–30%
Eau de Parfum
15–20%
Eau de Toilette
5–15%
Eau de Cologne
2–5%
Bar length = relative strength & longevityHigher concentration = longer wear time
The Anatomy of Scent
Fragrance Notes
Every perfume unfolds in layers — each note revealing itself over time.
Top Notes
First 15–30 minutesThe opening impression — light, fresh, and fleeting.
CitrusBergamotLemonMint
Middle Notes
30 min – 4 hoursThe heart of the fragrance — the core character.
RoseJasmineLavenderSpice
Base Notes
4–12+ hoursThe lasting memory — deep, rich, and anchoring.
OudMuskAmberSandalwood
Occasion Guide
When to Wear It
Daytime
Fresh, citrus, and aquatic. Light and uplifting for daily wear.
Evening
Warm, spicy, and oriental. Rich and seductive for nights out.
Summer
Light, airy, and aquatic. Refreshing and clean for warm weather.
Winter
Woody, intense, and gourmand. Cozy and enveloping for cold days.
Expert Tips
How to Apply Perfume
Apply on Pulse Points
Wrists, neck, behind ears, and inner elbows. Warmth amplifies the scent.
Don’t Rub Your Wrists
Rubbing breaks down the molecules and alters the fragrance’s natural development.
Spray from a Distance
Hold the bottle 15–20 cm away for an even, natural distribution of scent.
Store in a Cool Place
Keep away from heat and sunlight. A cool, dark drawer preserves the fragrance.
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